Date:
March 2027


Real Data. Real Film. Real Exposure. TrueExposure Camp is a premium three-day basketball experience for serious middle school and high-school athletes who want more than a typical camp. This is where development, performance data, athlete branding, media, and live competition come together to help athletes understand where they are, what they need to improve, and how to take their next step with purpose.

Too often, athletes attend camps, play a few games, take a few pictures, and leave without a real plan. TrueExposure is built differently. Every athlete is given the opportunity to learn about their physical tools, basketball skill development, mindset, personal identity, and the way they present themselves to the basketball world. The goal is not to promise rankings, scholarships, NIL deals, or recruiting attention. The goal is to give athletes the information, education, and experience needed to start building their path the right way.

During the weekend, athletes will perform a Shoot 360 Performance Lab combine and basketball skill evaluation designed to create a meaningful development baseline. They will take part in a PQ Life assessment and learn why understanding their Top Five Passions can help them become more self-aware, confident, and intentional on and off the court. Athletes will also participate in the Cache AI athlete-brand process, where they will learn how to use social media with purpose, build an authentic athlete identity, understand the value of their personal story, and begin preparing for future NIL opportunities in the right way.

The camp includes two days of athlete-brand and development education, followed by live games where middle-school and high-school athletes compete in separate environments. Sunday is where the work comes together. Athletes have the opportunity to apply their skill, decision-making, energy, and preparation in live play while the BallDawgs team captures the event through general media coverage, live social moments, photography, interviews, and basketball storytelling.

Every registered athlete receives the complete TrueExposure development experience: Performance Lab combine, skill evaluation, PQ Life assessment, Cache AI athlete-brand workshop, live competition, BallDawgs event coverage, an official TrueExposure event shirt, and a clearer starting point for what comes next. Athletes who want additional personalized media can choose an optional BallDawgs highlight mix. A limited co-branded merchandise package and preferred hotel option for out-of-town families will also be available separately.

TrueExposure is for athletes who are ready to take ownership of their development. It is for the athlete who wants to understand their data, improve their basketball skill, compete with purpose, and build a story that reflects more than highlights. It is also for parents who want a camp experience that creates a real conversation about development, confidence, identity, and long-term growth. Registration is $ per athlete. Space is limited, with middle-school and high-school divisions coached and evaluated separately. Program components, guest appearances, hotel options, optional add-ons, and final schedules are subject to confirmation and may be adjusted to protect the athlete experience.